Articles & News About Family & Children

Back-to-School Ads Indicate Trends in Imaging Industry, Photizo Research Reveals

Lexington, KY (PRWEB) July 25, 2007 -- As the back-to-school advertising blitz begins, the colorful promotions reveal conditions and deal making within the imaging industry, according to the latest Photizo Group research. In the newly released "Retail Report: Reading the Trends", the Photizo Group, the leading independent research firm tracking the imaging industry for Wall Street, identifies ways to turn retail ads into industry analysis. The report shows how retail advertising data can be interpreted to identify both significant and subtle changes in the imaging market.

"The back-to-school season is one of the busiest times of the year for retailers, and that includes electronics like digital printers," said Ed Crowley, founder of the Photizo Group. "This report shows how to move beyond data to true industry insight. Analysts, financial advisors and others who track the imaging industry can learn to interpret the back-to-school blitz for clues about market players and plays."

For a limited time, this special edition of "Retail Report: Reading the Trends" is available free. This report was developed using data from the Photizo Group's "Weekly Retail Report", a weekly publication available through the Photizo Group's Imaging Industry Advisory Service. This is the only tracking service that provides detailed financial analysis of the imaging market for Wall Street clients.

More informed scrutiny of the seasonal ad onslaught could lead to better understanding of market dynamics, according to Stephen Sizemore, Sr. Consultant for the Photizo Group. "For example, in the first quarter of 2007, 30 percent of all printer ad placements in the US retail market were for laser-based technology, according to the Photizo report. Previously, it was rare to see more then 10 to 15 percent of ad placements for laser-based technology." According to research from The Photizo Group, this signals activity in pricing directions and evolving consumer preference for laser printer products.

Among other trends covered in the new report are the growing number of printer ads targeted to home office and small office customers, the concept of product velocity, manufacturer/retailer synergy and more.

For a free copy of the "Retail Report", visit www.photizo-financial.com/ or email eacrowley @ photizogroup.com with your contact information.

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