Articles & News About Family & Children

Go 'Back to School' with Music Choice - Chris Brown, Corbin Bleu, Aly & AJ, Shop Boyz and Secondhand Serenade Featured in the Month-Long Campaign o

New York, NY (Billboard Publicity Wire) September 5, 2007 -- Music Choice, the multi-platform music network that reaches millions of music fans through their televisions, online, and cell phones, announces the launch of its 'Back to School' campaign in September, featuring the artists that 'students' care about - Chris Brown, Corbin Bleu, Aly & Aj, Shop Boyz and Secondhand Serenade. Music Choice will offer original shows and the hottest music videos from its featured artists during the campaign that runs through September. Millions of teens and young adults across the country now have a reason to look forward to going 'Back to School' with Music Choice. The campaign doesn't require any books to be read or tests to study for; the only assignment is to check out Music Choice's free On Demand network, or its free online music service. Don't miss Music Choice Originals featuring Chris Brown, Corbin Bleu, Aly & AJ, Shop Boyz, and Secondhand Serenade, plus catch their hottest music videos.

The Music Choice Originals available in the 'Back to School' On Demand folder include -

· ARTIST OF THE MONTH featuring R&B Recording Artist & Actor, Chris Brown

· ROCK U "Freshmen Edition" featuring Emo-rock act, Secondhand Serenade

· FRESH CROPS featuring "High School Musical 2" Actor/Model/Dancer/Pop Singer, Corbin Bleu

· FRESH CROPS featuring Hip-Hop trio, Shop Boyz

· HIT LIST 5 featuring Teen Pop Duo, Aly & AJ

· "Back To High School" VIDEO PLAYLIST hosted by Corbin Bleu

"Music Choice makes going 'Back To School' something to look forward to by bundling Music Choice Originals and music videos from today's favorite artists," says Justin Prager, Director of Rock & Pop Programming for Music Choice. "With close to seventy percent of our viewing credited to the highly-prized 12-34 demo, we are always looking for opportunities to create special programming that appeals to their diverse music tastes. Our commitment to this core demo has helped us realize over one billion views to date for Music Choice's On Demand network."

Music Choice will make all of its 'Back to School' content available on its free On Demand network for digital cable subscribers and its online music site for cable-modem subscribers. All of the Music Choice content is available to watch free of charge.

About Music Choice®

Music Choice is the leading multi-platform music network that reaches millions of consumers nationwide through their televisions, online, and cell phones. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today's hottest established & emerging artists; offers thousands of music videos, and distributes daily entertainment news clips. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com

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